Learning Outcomes

Introduction to AI in Marketing

AI Tools and Technologies for Marketers

Implementing AI-Driven Marketing Strategies

Measuring the Impact of AI on Marketing

Lesson Summary

This module introduces you to Artificial Intelligence (AI) and its powerful impact on modern marketing strategies. You will comprehensively understand how AI can supercharge your marketing efforts. You will also learn to implement AI-driven marketing strategies that are effective and efficient to make you more productive as a marketer.

Becoming an AI-Powered Marketer - Course Assessment

Discover how AI can elevate your digital marketing content, and improve customer engagement with this free online course

Becoming an AI-Powered Marketer

This course will teach you how Artificial Intelligence can transform your marketing efforts. Learn how to use AI tools and concepts like machine learning and natural language processing to analyse customer behaviour, automate tasks, and personalise campaigns at scale. From predictive analytics to AI-generated content, you'll gain the skills to drive innovation and achieve measurable success in the modern marketing landscape. Start Learning Now!

Duolingo Q1 2026: Toward 100M DAUs with Record Engagement and Slower Paid Growth

Harvard Launches Two New Free Certificate Courses

10 Best Guitar Courses for Beginners in 2025

Medical Education Platforms with 800 Free Certificates & CME Credit

12 Best JavaScript Courses for 2025: Create Interactive Websites

8 Best Geology Courses for 2025

Coursera Announces Layoffs, Stock Plunges Despite $100M Milestone

New CEO, New Structure: Greg Hart Reshapes Coursera’s Reporting

7 Best Free Haskell Courses for 2025

Udemy Earns More, Pays Instructors Less: Class Central Exclusive

Coursera’s New Deal with Google Could Cost the Company Millions

2U Lays Off Staff for the Sixth Time Since its $800M edX Acquisition

The Business of Online Education: A Deep Dive Into Udemy’s Financials

6 Best Influencer Marketing Courses for Marketers

Udemy is “Intentionally Reducing” the Business That Made It Famous. It’s Not Working.

7 Best Autodesk Maya Courses for 2025: Exploring 3D Animation